Koshur (KashmirBox) — Packaging & Amazon listings
Packaging & Brand Design
Context
Koshur is the food label of KashmirBox, an established Kashmiri e-commerce brand. The range, saffron, walnuts and dry fruits, Ver masala, dried mawa and more, needed to expand onto Amazon. I designed the packaging system and built the listing images to take it there.
Problem
One shelf problem, one screen problem. The range needed packaging that read as authentically Kashmiri and premium, yet stayed consistent across very different products. And to sell on Amazon, each product needed listing images that do a salesperson's whole job in a scroll: show the product, prove the quality, and give a reason to choose it over cheaper competitors.
What I did
Created the packaging structure and style, one identity that held across products as different as a glass masala jar and a kraft walnut pouch. Then designed the Amazon listing images for each product, hero shots, ingredient and benefit callouts, and the trust signals a buyer scans before adding to cart, all built to read on a phone.
Outcome
The range went to market with a consistent packaging identity and a complete, conversion-focused Amazon listing set, ready to sell on the marketplace, not just sit on it.
