HOME / JEEVA AI
FOUNDING DESIGN LEAD
JEEVA AI ↗
2024 — 2025
SEED STAGE
AI SALES AUTOMATION
Zero → One
Jeeva is an AI sales platform — agents that find, enrich, and reach leads on their own. I joined at seed stage: a bold product idea, an outdated Squarespace site, and no design foundation under either.
As founding design lead I owned two things end to end — the product, and the brand and website that sold it — and built a small design team as we grew.
CHAPTER 01
Imagine you’ve built something people actually want. The demos land. The pipeline should be full. One problem: someone has to fill it.
First, you find who to sell to.
Thousands of companies might fit. A handful actually do — and telling them apart is hours of research per lead.
Then you learn enough to sound human.
The right name, role, email, phone, and a reason to care — dug out of ten browser tabs.
Then you write.
A message worth a reply, personalised, for every person. Or a blast everyone deletes.
Then you do it again tomorrow.
Outbound isn’t a project. It’s a treadmill.
The tools that promised to fix this — Clay, Apollo — still put a human behind every step. They made the treadmill faster. They never got you off it.
Across ~3,000 customers and 450+ support tickets, I read every recurring complaint — then watched PostHog recordings and heatmaps to see what people actually did, turning patterns into a prioritised backlog with PMs and engineering.
~3,000 CUSTOMERS · 450+ SUPPORT TICKETS · POSTHOG RECORDINGS & HEATMAPS · CLAY & APOLLO TEARDOWNS
Most tools make you speak their language: filters, tags, boolean strings. Jeeva flips it — you describe who you want, in plain English, and the agent goes looking.
Find me 50 software CEOs in California working in AI.
One sentence in; a real, matched list out. No query builder in sight.
A lead is useless until you can reach it. Jeeva enriches each one — verified email, phone, role, company signals — and shows exactly how complete each record is.
ENRICHED — READY
PARTIAL — MISSING FIELDS
VERIFIED
EMPTY
Now enrich them with emails and phone numbers.
Generic gets ignored; personal doesn’t scale for a human. The agent drafts a message per lead from what it just learned — and you keep control of tone and edits.
The manual way was six separate decisions. I designed the automation to hold that complexity instead of dumping it on the user.
Audience
→
Enrichment
→
Message
→
Timing
→
Sequence
→
Launch
Each step stays visible, but only asks for a decision when it truly needs one.
Every capability above also lives inside one chat. You don’t configure Jeeva — you talk to it, and the same engine does the work underneath.
One complaint kept returning: a user sets up a whole campaign, generates dozens of emails — then notices the signature is wrong. Every email, fixed by hand.
The fix wasn’t a new setting; it was moving an old one. The signature decision now happens before the work, not after it.
CHAPTER 02
The product was moving fast, but the site still looked like an early-stage company — an outdated Squarespace build that undersold everything behind it.
I moved the site off Squarespace onto Framer — CMS-driven and component-based — so marketing and content could ship without rebuilding the experience each time. It grew to 160+ pages: product, pricing, demos, resources, blog, and support.
A 70+ component website system — alongside a matching 80+ component product design system — became the shared language across brand, web, and product, with tokens, states, and a Lottie / Framer-Motion motion layer.
The site was a permanent experiment — hero, pricing, and landing-page variants, shipped and compared. Those experiments drove +40% sign-ups and grew the site to ~30,000 users.
THE RESULT
The Product
user retention in two months
customers
product components
The Website
website components
pages shipped
sign-ups
site users
Zero-to-one design isn’t waiting for a clean brief. It’s owning the product and the front door at once — staying close to the users and the team, and turning real signals into decisions, every day.
Thanks for taking the time to explore my work.
© 2026 SHREYANSH JAIN
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