Jeeva AI, Software Design
Founding Designer · Core product & flows

Context
The core product UI for Jeeva, an agentic AI platform where autonomous "digital workers" handle enrichment, outreach and automation across a team's tools. I designed it as the founding designer, working across product, dev and support.

Problem
The product asked non-technical users to set up, trust and operate AI that acts on its own inside their systems. That's a hard thing to make feel safe and simple. The experience had to make autonomous workflows legible, and the trial, onboarding and upgrade paths had to carry people from first login to paying without losing them.

What I did
Reworked the UX for speed and usability using patterns pulled from 240+ real support cases, so I was designing from evidence, not guesses. Owned the trial, onboarding and upgrade flows end to end, shaped the revenue model through design input, and worked cross-functionally with Dev, QA and Support to keep the experience seamless as the product scaled across new worker types.

Outcome
Onboarding got noticeably smoother and the feedback from users and the team was positive, with the friction points that showed up across those 240+ cases largely designed out.